Apparel Group Loyalty Program “Club Apparel” was launched few days ago in Dubai in cooperation with Imovation. Club Apparel is the first Mobile Loyalty Program in UAE and it’s based on globally patented Margento technology.
It enables local as well as international shoppers benefit from using their personal mobile phones to identify themselves at affiliated points of sale. Collecting and redeeming of points is done through a simple phone call. All transactions are quick and take very little effort, while still guaranteeing a high degree of security.

275 Apparel stores are part of the Club Apparel scheme and equipped with the Margento POS terminals. After successful launch, Apparel Club will role out to the group’s other stores across the Middle East.

Today Wildcard Network, Inc. announces the launch of the Wildcard iPhone application in the iTunes Store. Wildcard app brings gift cards to life by offering a convenient and intuitive way to manage and gift on the iPhone. Best of all, Wildcard is absolutely free!

With Wildcard, you can buy, store, gift and use your favorite gift cards on the iPhone!

• Add your old plastic Gift Cards to Wildcard and never be without them.
• Check your balance or call customer service with just a tap.

Read the rest of this entry »

Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile phone to provide information, advertisements and other types of promotion. There is a great wealth of value in this type of product and service simply because of its ability to get right to the customer at the right time. By promoting in this manner, mobile marketing allows individuals to get just what they want when they need it. And, it allows businesses to reach their customers right on target.

Read the rest of this entry »

Five Secrets for Effective Loyalty Marketing – one way retailers are hoping to get customers back into their stores, is by offering all sorts of rewards programs and in-store bonuses to their most loyal customers

Compared to the expense required to attract new customers with advertisements or sales, loyalty programs like these are an inexpensive way to keep existing customers coming back and the money flowing in.

Although the average household has a dozen loyalty memberships, almost half of all consumers carry just one or two store membership cards with them, according to Consumer Reports. Knowing how hard it is to become the one card that shoppers carry religiously, retailers are offering bigger and bigger incentives – sometimes too big for a loyalty program to remain profitable.

Margento answers the above and many other challenges with fundamentally simple approach: forget cards – use mobile phones.

Read the rest of this entry »