275 Apparel stores are part of the Club Apparel scheme and equipped with the Margento POS terminals. After successful launch, Apparel Club will role out to the group’s other stores across the Middle East.

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With Wildcard, you can buy, store, gift and use your favorite gift cards on the iPhone!

• Add your old plastic Gift Cards to Wildcard and never be without them.
• Check your balance or call customer service with just a tap.

• At the register? Double-tap to redeem via card’s barcode or the card number and PIN.
• Used all your gift cards? Need a quick gift? Buy new cards directly from your iPhone.
• Buy cards for friends and family or transfer your unused card balance to others.
• Wildcard is an eco-friendly solution without the plastic!
• Wildcard is safe. Your credit cards and gift cards are securely stored with 256-bit AES encryption.

Supported retailers at launch include 1-800-Flowers.com, American Airlines, Bass Pro Shops, BedandBreakfast.com, BikeShop.com, Cabela’s, Callaway Golf, Club Tee Time, Crutchfield, Lands’ End, Golfsmith, Great Spa Escapes, Papa John’s, Nike, REI, Travelocity Incentives, Wine.com, and Zappos.com. “We are thankful for the support of our inaugural gift card participants, and we will continue to add exciting new gift cards in the coming months,” said Rocky Rosenberg, VP of Business Development for Wildcard Network.

“Wildcard Network will continue to enhance the Wildcard application with a dynamic, rich and consumer friendly experience,” stated Raj Basavaraju, founder and CEO of Wildcard Network. “As our applications continue to gain momentum, we want to empower consumers with the ease and convenience of using Wildcard.”

Wildcard is the second free iPhone application to be successfully launched by Wildcard Network. The first, Phone Cards, provides users with an easy way to use international calling cards on the iPhone with just a few taps.

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Marketing is marketing. It is about finding the ways to reach consumers at the right time. It is a valuable tool that allows others to know who the company is, what they have to offer and why they should be taken advantage of. In the mobile industry, this is all very important.

The mobile phone has become something that people just do not leave their homes without. It is a tool that connects them with their friends and family, their boss, and even their favorite retailers. It allows them to correspond in emails and text messages and it allows them to stay connected to the rest of the world. In short, the mobile phone is something that everyone must have.

The combination of the mobile phone and marketing techniques can lead to increased sales and promotion as well as convenience and affordability. It works so well because of just what it is. It is a tool for consumers to stay in touch with just what they need and for businesses to provide for that need. Mobile marketing works well because it allows for the right action at the right time, period. There is no limit to what this type of marketing can promote or in what format. But, it is essential that those who plan to take advantage of these dollars to do so in a timely fashion before others get the jump start.

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Compared to the expense required to attract new customers with advertisements or sales, loyalty programs like these are an inexpensive way to keep existing customers coming back and the money flowing in.

Although the average household has a dozen loyalty memberships, almost half of all consumers carry just one or two store membership cards with them, according to Consumer Reports. Knowing how hard it is to become the one card that shoppers carry religiously, retailers are offering bigger and bigger incentives – sometimes too big for a loyalty program to remain profitable.

Margento answers the above and many other challenges with fundamentally simple approach: forget cards – use mobile phones.

Innovative and flexible real-time mobile Margento Loyalty gives businesses of any size the ability to instantly recognize and reward customers at the point-of-sale without any costs associated with production, issuing and managing plastic loyalty cards or paper stamp coupons. Customers no longer need additional cards to carry and coupons or sticker points to collect and show. Their points, rewards and bonuses are safely stored in database and can be redeemed simply by using their mobile phone.

Margento Loyalty enables customers purchasing habits analysis, a foundation for comprehensive and relevant customer segmentation. Margento Loyalty is using the same channel for collecting/redeeming loyalty and for promoting targeted marketing directly to customer. By removing the gap between BLP transaction and information channel Margento Loyalty builds strong fundamentals for effective CRM.

By switching to mobile phones and implementing the below secret ingredients your loyalty program will be a huge sucess:

Secret #1: Be unique within your segment. It may bee too late to be the first, but you can always be unique. And with using mobile phones as loyalty and communication vehicle you will be.

Secret #2: Make participation easy. Remove every barrier between your program and your customers.

Secret #3: Understand and customize. Emphasize the relationship. Research and undesrtand your customers, build a dialogue and emphasize the relationship. Customize your benefits and rewards accordingly. Make all your communication personal and meaningful.

Secret #4: Target your customers with the most potential. Think hard – these are not neccesserialy your current best customers

Secret #5. Focus on your brand. Your brand is the main differentiator in the eyes of your customers – it is the reasonf for them bringing business to you.

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