Five Secrets for Effective Loyalty Marketing

Five Secrets for Effective Loyalty Marketing – one way retailers are hoping to get customers back into their stores, is by offering all sorts of rewards programs and in-store bonuses to their most loyal customers

Compared to the expense required to attract new customers with advertisements or sales, loyalty programs like these are an inexpensive way to keep existing customers coming back and the money flowing in.

Although the average household has a dozen loyalty memberships, almost half of all consumers carry just one or two store membership cards with them, according to Consumer Reports. Knowing how hard it is to become the one card that shoppers carry religiously, retailers are offering bigger and bigger incentives – sometimes too big for a loyalty program to remain profitable.

Margento answers the above and many other challenges with fundamentally simple approach: forget cards – use mobile phones.

Innovative and flexible real-time mobile Margento Loyalty gives businesses of any size the ability to instantly recognize and reward customers at the point-of-sale without any costs associated with production, issuing and managing plastic loyalty cards or paper stamp coupons. Customers no longer need additional cards to carry and coupons or sticker points to collect and show. Their points, rewards and bonuses are safely stored in database and can be redeemed simply by using their mobile phone.

Margento Loyalty enables customers purchasing habits analysis, a foundation for comprehensive and relevant customer segmentation. Margento Loyalty is using the same channel for collecting/redeeming loyalty and for promoting targeted marketing directly to customer. By removing the gap between BLP transaction and information channel Margento Loyalty builds strong fundamentals for effective CRM.

By switching to mobile phones and implementing the below secret ingredients your loyalty program will be a huge sucess:

Secret #1: Be unique within your segment. It may bee too late to be the first, but you can always be unique. And with using mobile phones as loyalty and communication vehicle you will be.

Secret #2: Make participation easy. Remove every barrier between your program and your customers.

Secret #3: Understand and customize. Emphasize the relationship. Research and undesrtand your customers, build a dialogue and emphasize the relationship. Customize your benefits and rewards accordingly. Make all your communication personal and meaningful.

Secret #4: Target your customers with the most potential. Think hard – these are not neccesserialy your current best customers

Secret #5. Focus on your brand. Your brand is the main differentiator in the eyes of your customers – it is the reasonf for them bringing business to you.

Tags: Analysis, coupons, five secrets, loyalty, loyalty marketing, margento, mobile, mobile news, mobile phone, phone

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