GoPayforit Launches Mobile Payments Service in the UK

Posted by mobile news in mobile payment on Nov 19th, 2009 | no responses

GoPayforit launched its new mobile payments service to enable bloggers and content owners to more easily sell content online – by using GoPayforit, lower priced content can now be purchased by consumers in an easier, more manageable and less time-consuming way.

GoPayforit allows bloggers and content owners to set up a payment service for their site by inserting one simple line of code. Once established, this enables consumers to debit money directly from their mobile phone bill (PAYG or contract) in order to make payments. UK operators provide support for GoPayforit as a secure transaction platform as it is based on the tried and tested Payforit platform

The GoPayforit service requires purchasers to enter their number online to receive a secure PIN code sent as an SMS. Once the pin is received the code is entered online and the purchase is completed. This system is far more efficient than using a credit card – and GoPayforit has discovered that it is up to 7.5 times more efficient for consumers.

“When making small donations of £5 online, or buying one-off pieces of content from websites for say £1 or £2, entering your credit card details can be a long and tedious process,” said Chris Newell, CEO, GoPayforit. “Many potential customers may not even have a credit card, while those that do often just don’t want the hassle of entering all that information, meaning there is a huge drop-off at the stage.”

Newell continued, “Not only that, but for many smaller sites there are a lot of hoops to jump through to use credit card on the site. GoPayforit is both easier to set up for the website and easier to use for the consumer, making it a better experience for everyone.”

GoPayforit can be used to make purchases ranging from 25p to £10 and can be used on any website and for any content, including: purchasing singles or videos from a band’s website; making small donations to your favourite charity; purchasing games from online stores; paying for additional content on news sites; or subscribing to your favourite blogger for a small fee.

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