Aggregate Mobile Coupons for Businesses – 8coupons.com, the best place to find mobile coupons and deals in your neighborhood is evolving and growing. Once only known in New York City for Mobile Coupons and OCHO LOCO! promotions, 8coupons.com has improved into a one-stop shop for locating all of your favorite deals, regardless of where you live. With a loaded database of over 60,000 mobile coupons and deals throughout the country, consumers can now find all their money-saving information in one place.

“Savvy consumers will check 8coupons.com before they head out to eat, drink, shop, or do anything in their neighborhood”, said Landy Ung, CEO and Co-founder of 8coupons.com. “There’s a high chance that we can help shoppers get more for their money and let them know about a great nearby deal that they wouldn’t otherwise know about. 8coupons.com aggregates thousands of mobile coupons and local deals throughout the country.”

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arvato services, the services arm of Bertelsmann’s arvato division, and Margento B.V., a technology company from the Netherlands, today announced the formation of a joint venture. The JV, headquartered in Munich, will offer customers comprehensive transaction and payment services via the mobile phone.

Margento will bring its proven transaction platform to the 50-50 joint venture, as well as its patented Data-Over-Voice (DOV) technology, while arvato services will invest in the JV and contribute its extensive expertise in Marketing, Customer Relationship Management (CRM), Supply Chain Management (SCM) and Finance services.

“We are excited about opening up the German market for mobile transaction services with arvato as our partner,” said Margento CEO Gregor Breznik. arvato services’ managing director Mario Schwegler added: “The JV’s balanced mix of expertise in services and technology forms an outstanding basis for a nationwide implementation of mobile loyalty and payment services in Germany.”

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Five Secrets for Effective Loyalty Marketing – one way retailers are hoping to get customers back into their stores, is by offering all sorts of rewards programs and in-store bonuses to their most loyal customers

Compared to the expense required to attract new customers with advertisements or sales, loyalty programs like these are an inexpensive way to keep existing customers coming back and the money flowing in.

Although the average household has a dozen loyalty memberships, almost half of all consumers carry just one or two store membership cards with them, according to Consumer Reports. Knowing how hard it is to become the one card that shoppers carry religiously, retailers are offering bigger and bigger incentives – sometimes too big for a loyalty program to remain profitable.

Margento answers the above and many other challenges with fundamentally simple approach: forget cards – use mobile phones.

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Margento Mobile Coupons is is flexible mobile couponing solution, enabling both pull and push coupons distribution methods, various easy and fast coupon program enrolment scenarios and convenient coupon redemption.

Mobile coupons are coupons in a digital format, not paper, and created, distributed, redeemed and tracked via Margento System and people using their mobile phones.

Because of mobile phones ubiquity and the fact that they are almost always by a person’s side, by default, mobile coupons are available at pretty much anyplace and anytime.

Margento is well aligned with short- and long-term trends in the coupons industry:

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