MOBIQPONS Launches Free Environment-friendly Mobile Coupons Application for Blackberry Storm – MobiQpons announced the release and availability of its “Coupons for Shopping -MobiQpons” application for Blackberry Storm via Blackberry App World. This is in addition to its applications for iPhone and Android smart phones

MobiQpons Inc. today announced that its Mobile Coupons application “Coupons for Shopping -MobiQpons ” is now available for consumers to download from its website http://mobiqpons.com/

Mobile Marketing Coupons Gain Popularity – Tucked inside newspapers across the country this Sunday, SmartSource, the coupon insert, will tell readers in 68 million households how they can send a text message to get coupons sent to their mobile phones

Brooklyn Center-based Caribou Coffee used a mobile marketing couponing company called Cellfire to send coupons this year for its new Acacia Organic Blend and Northern Lite Latte.

“We looked at mobile marketing as a way for us to drive store traffic and gain trial for a new product launch,” marketing manager Jake Miller said. “If we can get trial, we know there is a good chance that guest will come back again.” He declined to give details on the results but said Caribou would use mobile marketing coupons again.

MixMobi, a Plymouth mobile marketing startup, is launching a technology platform that lets retailers build coupons that can be “tweeted” on the social media site Twitter, which appears on cell phones as well as computers.

MixMobi co-founder Lisa Foote is letting small marketing agencies experiment with the technology to work out the bugs before the launch. Sprout.mn in Minneapolis designed a coupon for the Seward Co-op advertising 50 cents off at the deli this weekend.

“I think the consumer definitely wants mobile couponing,” she said. “I think people are really hungry for deals, and more than 90 percent of Americans carry cell phones.”

To be sure, technologists have heralded mobile marketing coupons for several years with little effect.

But a sudden surge of interest by big- name retailers and packaged-goods companies, coupled with better technology, is creating buzz for the mobile marketing coupon this year.

Only 3 percent of consumers used a mobile marketing coupon in 2008, but more than half of them knew about them, Forrester Research, a technology consultancy, reported this year.

The recession has advanced coupon usage in all its forms, including online. Digital coupons were the fastest growing Web site category last November, with visitors to coupon sites up 32 percent over October 2008, said comScore Inc., another technology research company.

Put it all together, and advertisers see cell phones as 277 million tiny electronic billboards in every pocket or purse.

“It’s a big area of interest these days. I’ve been getting tons of calls about this,” said Evan Neufeld, a senior analyst for mobile communications for comScore Inc.

Mobile marketing coupons have become a buzzword inside the big packaged-goods companies, Neufeld said. “They all say they want a mobile strategy,” he said. These companies will insure consumers see more ads, he said.

The popularity of smart phones, with their larger, made-for-the-Web screens, is driving the trend, too. Coupons look better on bigger screens, marketers say.
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Save Money with Mobile Coupons – The new mobile coupon program can transform the average joe into a savvy shopper by saving time and money.

Looking for ways to save money during tight times, but don’t want to spend the time searching through the newspaper looking for coupons? Well you’re in luck… The future of coupons has arrived in an easy, organized application that can be downloaded straight from your Smartphone.

Target has announced the first ever scannable coupon program for mobile phones. The program will send coupons to your mobile device that can be scanned at checkout. The opt-in program will provide Target shoppers with a customized webpage on their mobile phones, with all offers scannable at checkout via a single barcode.

Target is the first to venture into the coupon program, but there will be many to follow. Coupons will benefit businesses and customers alike–promoting spending while saving money for consumers. In addition, the convenience and “Green” factor of digital coupons, particularly mobile coupons, make them especially appealing to consumers today.

Aggregate Mobile Coupons for Businesses – 8coupons.com, the best place to find mobile coupons and deals in your neighborhood is evolving and growing. Once only known in New York City for Mobile Coupons and OCHO LOCO! promotions, 8coupons.com has improved into a one-stop shop for locating all of your favorite deals, regardless of where you live. With a loaded database of over 60,000 mobile coupons and deals throughout the country, consumers can now find all their money-saving information in one place.

“Savvy consumers will check 8coupons.com before they head out to eat, drink, shop, or do anything in their neighborhood”, said Landy Ung, CEO and Co-founder of 8coupons.com. “There’s a high chance that we can help shoppers get more for their money and let them know about a great nearby deal that they wouldn’t otherwise know about. 8coupons.com aggregates thousands of mobile coupons and local deals throughout the country.”

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arvato services, the services arm of Bertelsmann’s arvato division, and Margento B.V., a technology company from the Netherlands, today announced the formation of a joint venture. The JV, headquartered in Munich, will offer customers comprehensive transaction and payment services via the mobile phone.

Margento will bring its proven transaction platform to the 50-50 joint venture, as well as its patented Data-Over-Voice (DOV) technology, while arvato services will invest in the JV and contribute its extensive expertise in Marketing, Customer Relationship Management (CRM), Supply Chain Management (SCM) and Finance services.

“We are excited about opening up the German market for mobile transaction services with arvato as our partner,” said Margento CEO Gregor Breznik. arvato services’ managing director Mario Schwegler added: “The JV’s balanced mix of expertise in services and technology forms an outstanding basis for a nationwide implementation of mobile loyalty and payment services in Germany.”

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Five Secrets for Effective Loyalty Marketing – one way retailers are hoping to get customers back into their stores, is by offering all sorts of rewards programs and in-store bonuses to their most loyal customers

Compared to the expense required to attract new customers with advertisements or sales, loyalty programs like these are an inexpensive way to keep existing customers coming back and the money flowing in.

Although the average household has a dozen loyalty memberships, almost half of all consumers carry just one or two store membership cards with them, according to Consumer Reports. Knowing how hard it is to become the one card that shoppers carry religiously, retailers are offering bigger and bigger incentives – sometimes too big for a loyalty program to remain profitable.

Margento answers the above and many other challenges with fundamentally simple approach: forget cards – use mobile phones.

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Margento Mobile Coupons is is flexible mobile couponing solution, enabling both pull and push coupons distribution methods, various easy and fast coupon program enrolment scenarios and convenient coupon redemption.

Mobile coupons are coupons in a digital format, not paper, and created, distributed, redeemed and tracked via Margento System and people using their mobile phones.

Because of mobile phones ubiquity and the fact that they are almost always by a person’s side, by default, mobile coupons are available at pretty much anyplace and anytime.

Margento is well aligned with short- and long-term trends in the coupons industry:

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