Startup application development company SimpLabs has released their first iPhone title Diet2Go, a free weight-loss application which introduces an innovative approach to managing your weight. After choosing your plan from a large database, you can adjust your meal schedule and have meal reminders integrated directly into your iPhone calendar.

The application offers additional weight-loss tips and tricks, as well as recommendations and success-estimates based on your physical characteristics, activity levels, and food preferences. The diets are created exclusively for this application, are updated weekly, and offer a wide range of weight-loss plans to suit all preferences. The Diet2Go plan manager is a successful dieting tool that will guide you through weight loss day by day, meal by meal.

Application highlights:

• The largest and constantly growing collection of diet plans for every lifestyle, taste, and preference
• Weight-loss estimates based on your physical characteristics and activity levels
• The Diet2Go plan manager that will guide you through your personal weight-loss plan day by day, meal by meal
• Meal reminders integrated into your phone’s calendar
• Lots of weight-loss Tips & Tricks
• Automatic diet updating
• New diet plans every week
• Supports imperial and metric units
• Twitter and Facebook integration
• Simple and intuitive user interface

Minimum Requirements:

• iPhone or iPod touch
• OS 3.1 or higher

Pricing and Availability:
Diet2Go is free and available exclusively through the App Store in the Healthcare & Fitness category.

MOBIQPONS Launches Free Environment-friendly Mobile Coupons Application for Blackberry Storm – MobiQpons announced the release and availability of its “Coupons for Shopping -MobiQpons” application for Blackberry Storm via Blackberry App World. This is in addition to its applications for iPhone and Android smart phones

MobiQpons Inc. today announced that its Mobile Coupons application “Coupons for Shopping -MobiQpons ” is now available for consumers to download from its website http://mobiqpons.com/

Mobile Marketing Coupons Gain Popularity – Tucked inside newspapers across the country this Sunday, SmartSource, the coupon insert, will tell readers in 68 million households how they can send a text message to get coupons sent to their mobile phones

Brooklyn Center-based Caribou Coffee used a mobile marketing couponing company called Cellfire to send coupons this year for its new Acacia Organic Blend and Northern Lite Latte.

“We looked at mobile marketing as a way for us to drive store traffic and gain trial for a new product launch,” marketing manager Jake Miller said. “If we can get trial, we know there is a good chance that guest will come back again.” He declined to give details on the results but said Caribou would use mobile marketing coupons again.

MixMobi, a Plymouth mobile marketing startup, is launching a technology platform that lets retailers build coupons that can be “tweeted” on the social media site Twitter, which appears on cell phones as well as computers.

MixMobi co-founder Lisa Foote is letting small marketing agencies experiment with the technology to work out the bugs before the launch. Sprout.mn in Minneapolis designed a coupon for the Seward Co-op advertising 50 cents off at the deli this weekend.

“I think the consumer definitely wants mobile couponing,” she said. “I think people are really hungry for deals, and more than 90 percent of Americans carry cell phones.”

To be sure, technologists have heralded mobile marketing coupons for several years with little effect.

But a sudden surge of interest by big- name retailers and packaged-goods companies, coupled with better technology, is creating buzz for the mobile marketing coupon this year.

Only 3 percent of consumers used a mobile marketing coupon in 2008, but more than half of them knew about them, Forrester Research, a technology consultancy, reported this year.

The recession has advanced coupon usage in all its forms, including online. Digital coupons were the fastest growing Web site category last November, with visitors to coupon sites up 32 percent over October 2008, said comScore Inc., another technology research company.

Put it all together, and advertisers see cell phones as 277 million tiny electronic billboards in every pocket or purse.

“It’s a big area of interest these days. I’ve been getting tons of calls about this,” said Evan Neufeld, a senior analyst for mobile communications for comScore Inc.

Mobile marketing coupons have become a buzzword inside the big packaged-goods companies, Neufeld said. “They all say they want a mobile strategy,” he said. These companies will insure consumers see more ads, he said.

The popularity of smart phones, with their larger, made-for-the-Web screens, is driving the trend, too. Coupons look better on bigger screens, marketers say.
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Toshl is an expense tracker with a twist. With Toshl, you can easily track spending on your Android or Nokia Maemo phone. We plan to launch an iPhone app soon. Entering expenses is easy and streamlined, but it’s also incredibly versatile because it uses tags instead of predefined categories. But while collecting data is best done on the go, visualising, understanding and exporting your expenses is much more handy and comfortable on your computer.
Sync with the Web, have fun with your data
That’s why you can sync with the Toshl.com web service that helps you analyse and visualise the data. You can compare different types of expenses, see how they change through time and even toss around balls representing your expenses to release the tension. Toshl makes you see your expenses in a brand new light, pointing out where you spend too much and helping you save money. Understanding your finances has never been this fun.

Export & Backup
Tosh.com enables you to export the data into a plethora of different formats (CSV, Excel, PDF and Google Docs) and can also send automated expense reports each month to your e-mail. It protects you from data loss as well, because it keeps a secure backup of your expenses. If you lose your phone, or want to track expenses on another device, your data is always safely stored on Toshl.com and can be synced to your new device.

Get more with Toshl Pro
Toshl phone apps for Android and Maemo – FREE
Toshl.com standard account & sync – FREE
Toshl Pro subscription – $19.95/year

Toshl Pro subscription enables more advanced graphs, expense search, export into formats other than CSV, mail reports, editing expenses online and more.

Gartner, Inc. has revealed its key predictions on the use of social software and collaboration in the enterprise. These predictions focus on offerings ranging from team collaboration to dynamic social networking applications that offer rich profiles and activity streams.

“A lot has happened in a year within the social software and collaboration space. The growing use of platforms such as Twitter and Facebook by business users has resulted in serious enterprise dialogue about procuring social software platforms for the business,” said Mark R. Gilbert, research vice president at Gartner and co-chair of the Portals, Content and Collaboration (PCC) Summit. “Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business.”

Gartner offers five key predictions for social software:

By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.

Greater availability of social networking services both inside and outside the firewall, coupled with changing demographics and work styles will lead 20 percent of users to make a social network the hub of their business communications. During the next several years, most companies will be building out internal social networks and/or allowing business use of personal social network accounts. Social networking will prove to be more effective than e-mail for certain business activities such as status updates and expertise location.
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Mobile Champs releases ‘Valentine Day Cards’ iphone/ipod touch App on iTunes App Store – A company called MobileChamps – which is right as rain-has done remarkably well, gladly announces the launch of one of the most thrilling of app for everyone on account of upcoming Valentine Day. It is designed to put a person where he rightfully belongs to ‘In his loved one’s heart’. It has in it something that’ll bring smiles on the faces all around. Prime, principal and perennial objective of the company is to bring cheers on the faces.

Mophie,  popular iPhone and iPod accessory and battery add-on maker, will unveil at Consumer Electronic Show  in Las Vegas this month its iPhone credit card reader and third-party app .

Accessory, named “Credit Card Reader” along with a complimentary third party processing application will allow iPhone users to accept credit payments by swiping their credit cards through a special casing attached to their mobile phone.

The device, which will turn any iPhone into a credit card reader, will be a direct competitor to Square, which is developed by Twitter co-founder Jack Dorsey.

Mophie’s credit card reader will compete with other electronic payment solutions such as Swipe ($0.99 on iTunes App Store), VeriFone’s PAYware Mobile, Intuit’s GoPayment and Square.

Today Wildcard Network, Inc. announces the launch of the Wildcard iPhone application in the iTunes Store. Wildcard app brings gift cards to life by offering a convenient and intuitive way to manage and gift on the iPhone. Best of all, Wildcard is absolutely free!

With Wildcard, you can buy, store, gift and use your favorite gift cards on the iPhone!

• Add your old plastic Gift Cards to Wildcard and never be without them.
• Check your balance or call customer service with just a tap.

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Obopay Introduces New iPhone Application – Now Sending Money and Staying Connected to Family is Easier Than Ever – Obopay announced that its Obopay Mobile Payments application for the iPhone will be available from the Apple App Store beginning today. The free download will enable iPhone users to send money to friends and family more quickly and easier than ever with Obopay’s application.

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VeriFone Holdings, Inc., (NYSE: PAY) today announced PAYware Mobile, a complete payment solution for the Apple iPhone that provides small businesses with simple and secure card processing capabilities on the popular smartphone platform.

VeriFone’s payment solution for the iPhone (www.paywaremobile.com) puts mainstream payment processing capabilities in the hands of small business merchants who need a mobile card acceptance solution for enterprises such as home repair, small cafes, door-to-door sales, or virtually any other type of business. The hardware and software solution will begin shipping January 15 and is available free to those who sign up for a PAYware Mobile secure gateway service agreement.

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