Apparel Group Loyalty Program “Club Apparel” was launched few days ago in Dubai in cooperation with Imovation. Club Apparel is the first Mobile Loyalty Program in UAE and it’s based on globally patented Margento technology.
It enables local as well as international shoppers benefit from using their personal mobile phones to identify themselves at affiliated points of sale. Collecting and redeeming of points is done through a simple phone call. All transactions are quick and take very little effort, while still guaranteeing a high degree of security.

275 Apparel stores are part of the Club Apparel scheme and equipped with the Margento POS terminals. After successful launch, Apparel Club will role out to the group’s other stores across the Middle East.

Motorola, Inc. has broadened its enterprise mobility portfolio to better enable retailers to streamline operations, increase sales, improve customer loyalty and gain competitive advantage. With new mobile computing, voice and RFID solutions, Motorola is empowering store associates with access to better information to make better decisions – ultimately transforming the customer experience.

“Motorola is committed to delivering the future of retail today by helping retailers forge new connections with customers,” said Frank Riso, senior director of retail, Motorola Enterprise Mobility Solutions. “With our diverse portfolio of enterprise solutions, Motorola enables retail associates to work smarter, improve productivity, stay connected and give customers the shopping experience they want.”

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Netherlands company Margento maintains a mobile transaction service based on what it call “Data-over-Voice”, which essentially works the same as the French solution above – your phone transmits data via sound, which is read and decoded by a scanner at the point of sale. It has announced it is entering into a 50-50 joint venture with the services branch of multinational company Bertelsmann, Arvato Services. Margento and Arvato will be using the Data-over-Voice system for loyalty/coupon redemption, payments for products and services, balance top-up, mobile tickets, and electronic gift vouchers.

Via GoMo News

arvato services, the services arm of Bertelsmann’s arvato division, and Margento B.V., a technology company from the Netherlands, today announced the formation of a joint venture. The JV, headquartered in Munich, will offer customers comprehensive transaction and payment services via the mobile phone.

Margento will bring its proven transaction platform to the 50-50 joint venture, as well as its patented Data-Over-Voice (DOV) technology, while arvato services will invest in the JV and contribute its extensive expertise in Marketing, Customer Relationship Management (CRM), Supply Chain Management (SCM) and Finance services.

“We are excited about opening up the German market for mobile transaction services with arvato as our partner,” said Margento CEO Gregor Breznik. arvato services’ managing director Mario Schwegler added: “The JV’s balanced mix of expertise in services and technology forms an outstanding basis for a nationwide implementation of mobile loyalty and payment services in Germany.”

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Five Secrets for Effective Loyalty Marketing – one way retailers are hoping to get customers back into their stores, is by offering all sorts of rewards programs and in-store bonuses to their most loyal customers

Compared to the expense required to attract new customers with advertisements or sales, loyalty programs like these are an inexpensive way to keep existing customers coming back and the money flowing in.

Although the average household has a dozen loyalty memberships, almost half of all consumers carry just one or two store membership cards with them, according to Consumer Reports. Knowing how hard it is to become the one card that shoppers carry religiously, retailers are offering bigger and bigger incentives – sometimes too big for a loyalty program to remain profitable.

Margento answers the above and many other challenges with fundamentally simple approach: forget cards – use mobile phones.

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Margento Mobile Coupons is is flexible mobile couponing solution, enabling both pull and push coupons distribution methods, various easy and fast coupon program enrolment scenarios and convenient coupon redemption.

Mobile coupons are coupons in a digital format, not paper, and created, distributed, redeemed and tracked via Margento System and people using their mobile phones.

Because of mobile phones ubiquity and the fact that they are almost always by a person’s side, by default, mobile coupons are available at pretty much anyplace and anytime.

Margento is well aligned with short- and long-term trends in the coupons industry:

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