275 Apparel stores are part of the Club Apparel scheme and equipped with the Margento POS terminals. After successful launch, Apparel Club will role out to the group’s other stores across the Middle East.

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“Motorola is committed to delivering the future of retail today by helping retailers forge new connections with customers,” said Frank Riso, senior director of retail, Motorola Enterprise Mobility Solutions. “With our diverse portfolio of enterprise solutions, Motorola enables retail associates to work smarter, improve productivity, stay connected and give customers the shopping experience they want.”

Some of the latest retail solutions that will be featured in Motorola’s booth include the following.

* Motorola’s off-the-shelf, ready to deploy CLP two-way radio is uniquely designed for comfort, durability and ease-of-use to provide reliable, instant push-to-talk (PTT) communication in demanding retail, restaurant and hospitality environments. Measuring the width and length of a standard business card, CLP is the smallest and lightest two-way radio in its class and can be used for requesting a price-check on the retail floor, coordinating hotel employees to instantly respond to concierge or housekeeping requests or assisting diners to the correct seat at a busy restaurant. The CLP can be used both indoors and outdoors and, when paired with the new Motorola RPX Portable Repeater, it provides users with increased coverage to ensure consistent uninterrupted communication.
* Motorola’s TEAM badge (EWB100) mobilizes communications by meeting customer demand for high-quality PTT voice connectivity over the enterprise WLAN to mobile workers. Simple to use and weighing less than two ounces, the new EWB100 VoWLAN device streamlines task management and improves productivity – allowing associates to address issues, answer questions, obtain a task or report completion of a task right on the spot. The EWB100 also features the TEAM Express voice client, creating instant interoperability with other TEAM Express devices including a wide range of Motorola voice-enabled mobile computers, TEAM VoWLAN devices and two-way radios (with TEAM Radio Link Solution) to extend communications and the return on investment.
* Motorola’s MC3100 series of mobile computers offer advanced computing power, industry-leading data capture options, enterprise-class motion sensing capabilities, and the most versatile form factor for mid-range mobile computing. Designed for key-based and touch-screen applications such as price/stock management, inventory control, returns processing, and shipping and receiving, the MC3100 series will help retailers, streamline business processes, improve employee productivity and enhance customer service and satisfaction.
* Supporting RFID Gen 2 technology, the Motorola MC3090-Z RFID handheld reader incorporates the industry’s first dual-axis antenna resulting in longer and wider read ranges for more accurate, rapid capture of tag data – ideal for item-level applications such as retail cycle-counting, inventory and asset tracking. This high-performance RFID handheld reader also provides the ability to scan bar codes – reducing the number of devices organizations need to purchase and manage.
* Retailers can now conduct mobile point of sale (mPOS) transactions with the Mobile Payment Module with Chip and PIN attachment for Motorola’s MC70/75 mobile computers. The Mobile Payment Module adds the payment function to the mPOS solution for credit cards with its magnetic stripe reader (MSR), debit cards with its secure manual PIN entry, and now chip and PIN payment cards. It also meets the approvals for the latest global data security standards.
* Rugged mobility solutions aimed at improving the productivity of warehouse workers – Motorola’s WT4090 Voice-only Wearable (VOW) Terminal and its RCH50 Rugged Cabled Headset can replace paper-based processes with voice-directed solutions resulting in real-time processing, reduced errors and improved decision making. The WT4090 VOW is a hands-free, voice-directed, task-specific tool that offers comprehensive wireless network connectivity, high-power processing and robust voice features including support for voice-recognition, text-to-speech engines and Voice-over WLAN (VoWLAN). Designed for comfort, hygiene and safety, the ergonomic RCH50 is Motorola’s lightweight, cabled headset that provides full shift comfort and enables hands-free, voice-directed mobility solutions.

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Via GoMo News

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Margento will bring its proven transaction platform to the 50-50 joint venture, as well as its patented Data-Over-Voice (DOV) technology, while arvato services will invest in the JV and contribute its extensive expertise in Marketing, Customer Relationship Management (CRM), Supply Chain Management (SCM) and Finance services.

“We are excited about opening up the German market for mobile transaction services with arvato as our partner,” said Margento CEO Gregor Breznik. arvato services’ managing director Mario Schwegler added: “The JV’s balanced mix of expertise in services and technology forms an outstanding basis for a nationwide implementation of mobile loyalty and payment services in Germany.”

Margento’s innovative technology turns mobile phones into a convenient, secure tool for payments and other transactions. Customers can use their mobiles to collect and redeem bonus points, pay for products and services, top up the balance on pre-paid phone accounts, redeem coupons, use mobile tickets, and buy and send electronic gift vouchers – all via a single terminal at POS.

In addition to this rich functionality, Margento’s technology boasts other key benefits: it guarantees the highest security standards, it is mature and has already been proven in actual use, and unlike the much-hyped NFC technology, it works with all mobiles, by all manufacturers, without the need for additional hard- or software. Besides, as Breznik points out, it is incredibly easy to use: “With our DOV technology, any mobile phone is immediately ready to go, without the need for further modification. Customers don’t have to write a text, access a browser or open complicated applications. They just make a phone-call.”

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Compared to the expense required to attract new customers with advertisements or sales, loyalty programs like these are an inexpensive way to keep existing customers coming back and the money flowing in.

Although the average household has a dozen loyalty memberships, almost half of all consumers carry just one or two store membership cards with them, according to Consumer Reports. Knowing how hard it is to become the one card that shoppers carry religiously, retailers are offering bigger and bigger incentives – sometimes too big for a loyalty program to remain profitable.

Margento answers the above and many other challenges with fundamentally simple approach: forget cards – use mobile phones.

Innovative and flexible real-time mobile Margento Loyalty gives businesses of any size the ability to instantly recognize and reward customers at the point-of-sale without any costs associated with production, issuing and managing plastic loyalty cards or paper stamp coupons. Customers no longer need additional cards to carry and coupons or sticker points to collect and show. Their points, rewards and bonuses are safely stored in database and can be redeemed simply by using their mobile phone.

Margento Loyalty enables customers purchasing habits analysis, a foundation for comprehensive and relevant customer segmentation. Margento Loyalty is using the same channel for collecting/redeeming loyalty and for promoting targeted marketing directly to customer. By removing the gap between BLP transaction and information channel Margento Loyalty builds strong fundamentals for effective CRM.

By switching to mobile phones and implementing the below secret ingredients your loyalty program will be a huge sucess:

Secret #1: Be unique within your segment. It may bee too late to be the first, but you can always be unique. And with using mobile phones as loyalty and communication vehicle you will be.

Secret #2: Make participation easy. Remove every barrier between your program and your customers.

Secret #3: Understand and customize. Emphasize the relationship. Research and undesrtand your customers, build a dialogue and emphasize the relationship. Customize your benefits and rewards accordingly. Make all your communication personal and meaningful.

Secret #4: Target your customers with the most potential. Think hard – these are not neccesserialy your current best customers

Secret #5. Focus on your brand. Your brand is the main differentiator in the eyes of your customers – it is the reasonf for them bringing business to you.

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Mobile coupons are coupons in a digital format, not paper, and created, distributed, redeemed and tracked via Margento System and people using their mobile phones.

Because of mobile phones ubiquity and the fact that they are almost always by a person’s side, by default, mobile coupons are available at pretty much anyplace and anytime.

Margento is well aligned with short- and long-term trends in the coupons industry:

1. Couponing is on the rise – whenever there is economic hardships, coupons usage increase.
2. While retailers are continuing and even accelerating their discounts offering, they make coupons restrictive by imposing shorter redemption duration periods and more purchase requirements to use the coupon.
3. From paper to digital coupons – Over 90% of coupons used today are offline coupons: newspaper coupons and those mailed directly to you. However, with growing online commerce, more and more people are using online coupons. With Margento, you can send coupons directly to your customers cell phones, freeng them the above mentioned hassle.
4. Connecting online coupons with existing store-loyalty programs – Most shoppers already participate in retailers’ loyalty programs. Margento enables retailers to easily integrate loyalta, coupons and even mobile gifts programs.
5. Mobile commerce innovations – Next to loyalty programs Margento offers complete software and hardware solutions to facilitate mobile payments. Thus, Margento is creating next generation of mobile payments and mobile coupons redemption solutions, that are available now.

Mobile couponing is gaining ground. With Margento, it is already here. It brings relevant information to shoppers who can make informed buying decisions resulting in cost savings and shorter buying process. It allows retailers to reach their customers easily and cost-efficiently, driving their sales and building their brand.

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